# Our Approach: We Build It, Then We Run It

- **Source:** https://www.santixs.com/approach
- **Site:** SantiXS, Go-to-Market (GTM) Execution Agency, founded 2024 by Patrick Santiago
- **Summary:** How our engagements run: diagnose, build, operate, hand off. Run-with-you or run-for-you. You own the data and can take it in-house anytime.


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**APPROACH · HOW ENGAGEMENTS RUN**

## the hand off surprises people: it starts in week one.

**THE EXECUTION MODEL**

## four phases. *one motion.*

1. 01diagnose
2. 02build
3. 03run
4. 04hand off

1. PHASE 01
 diagnose
 1–2 weeks
 pipeline, team, tools and messaging, read with the people doing the work rather than only with leadership.
 OUTPUT a ranked list of where to invest first, and what to leave alone.
2. PHASE 02
 build
 2–4 weeks
 workflows, sequences, scripts, dashboards and training, built for your deal shape and your team's bandwidth.
 OUTPUT a system ready to run. tools configured, team trained, messaging tested.
3. PHASE 03
 run
 ongoing, or sprint-scoped
 we operate the motion while your team learns it. weekly cadence, shared dashboards, corrections in real time.
 OUTPUT pipeline, meetings and revenue, measured against the plan.
4. PHASE 04
 hand off
 from the first week
 every system is documented as it gets built, so your team learns it by doing rather than inheriting a binder at the end.
 OUTPUT your team owns the motion. the systems, the data, the playbook, the relationships.

diagnose is the step most engagements skip, because the client arrives with one already.

[see three times the diagnosis was wrong↗](https://www.santixs.com/gtm-diagnosis)

**CHOOSE BY CAPACITY, NOT CONTROL**

## *you keep the keys.*

EMBEDDED PARTNERSHIP

### run with you

we operate inside your stack, alongside your team. you own the licenses, the data, the access and the reporting from day one.

CHOOSE THIS WHEN

- your team has capacity to learn the system as it is built.
- you have tool contracts already in place.
- procurement controls what software you can run.

OWNERSHIP PATH
 shared from day one

MANAGED OPERATION

### run for you

we provision and run the stack, with everything visible to you. you get partner pricing, and you can take the operation in-house whenever you want.

CHOOSE THIS WHEN

- you want to move without a procurement cycle.
- capacity is the immediate constraint.
- you want one accountable operator across the motion.

TRANSFER PATH
 bring it in-house anytime

SAME IN BOTHyou own your data. the work stays visible. the motion is documented as it runs.

**WHAT STAYS THE SAME**

## no black box, no lock-in.

- **YOU OWN YOUR DATA** reports, recordings, dashboards, access. you should be able to take the operation in-house on a week’s notice and have everything you need to keep running.
- **KNOWLEDGE TRANSFERS AS WE GO** every system is documented while it is built, so the team learns by doing rather than inheriting a binder at the end.
- **COMMUNICATION IS STRUCTURED** a live view of what is working and what is next. you find out at the time, not at month-end.
- **OUTCOMES ARE THE MEASURE** pipeline created. deals moved. team capability built. those are the three we hold ourselves to, and they are the three on the dashboard.

A WORKING CONVERSATION

## think this fits what you're trying to build?

[30 minutes. no slides. no pitch.↗](https://www.santixs.com/contact)