# B2B Outbound Infrastructure, Built and Run

- **Source:** https://www.santixs.com/outbound
- **Site:** SantiXS, Go-to-Market (GTM) Execution Agency, founded 2024 by Patrick Santiago
- **Summary:** SantiXS builds and operates complete outbound systems for B2B SaaS: targeting, deliverability, multichannel sequencing, reply handling, reporting. Results: open rates under 10% to 39%, and a restoration account rebuilt from 173 calls to 247. You keep the stack and the data.


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**OUTBOUND INFRASTRUCTURE**

## outbound that earns the next reply.

we turn lists, signals, messaging, and rep workflows into one operating system, then stay close enough to make it work in the real world.

**WHAT YOU'RE FEELING**

## the activity is there. the system underneath isn't.

- an agency ran it on a broad list. no real meetings, and you decided outbound does not work.
- clay is finding emails and merging a first name. nothing in it says why to reach out today.
- every sequence reads like it could have gone to anyone.
- someone replied. nobody owned what happened next.

**THE SHIFT**

## a motion built around why a buyer should care *rather than how many contacts fit in a sequence.*

A LEARNING MARKETPLACE

### same reps. rebuilt chain.

**2x**MEETING BOOKING RATE, FIVE MONTHS

outbound that wasn't landing, rebuilt with the team already in the seats.

**THE SANTIXS CHAIN**

## six links. one motion.

if one is weak, adding volume only makes the break more expensive.

1. 01
 icp
 enough context that the message could only have been written to them.
 BREAKS ASa good message to the wrong list.
2. 02
 signal
 why now. a new role posted, a tool just bought, a new name in the seat.
 BREAKS ASa good message with no reason to send it today.
3. 03
 deliverability
 domains, warmup, authentication. the part founders never see.
 BREAKS ASa perfect email, sitting in spam.
4. 04
 message
 thursday's touch should make sense given monday's.
 BREAKS ASrandom touches on a timer.
5. 05
 conversation
 someone owns the reply, not just the send.
 BREAKS ASa reply that sits two days and goes cold.
6. 06
 reporting
 the motion stops living in someone's head.
 BREAKS ASa number nobody can explain.

**DELIVERABILITY, MEASURED**

## the audience was right. *the sending system was not.*

an enterprise staffing brand wanted to send it themselves. we asked to A/B one batch.

HELD CONSTANT
 LIST
 AUDIENCE
 OFFER

BEFOREROLE ADDRESS

### the message disappeared.

1%

OPEN RATE

- **SENDER** marketing@ the company domain
- **FORMAT** html, images, a banner, a stack of links
- **CADENCE** the whole list, one send
- **REPLY OWNER** an inbox nobody is watching

SAME LIST
 →
 REBUILT SEND

AFTERNAMED SENDER

### the message landed.

35–43%

OPEN RATE, TWO BATCHES

- **SENDER** a named person, with a signature and a sending history
- **FORMAT** plain text. one link, often none
- **CADENCE** small batches
- **REPLY OWNER** the person whose name is on it

WHAT CHANGED
 the list, the audience and the offer stayed put. the sender, the format and the cadence did not.
 deliverability was the constraint. not the icp, not the signal, not the copy.

**SEE THE COMPLETE TEST SETUP**+****

| measure | FROM A ROLE ADDRESS | FROM A REAL PERSON |
| --- | --- | --- |
| who it came from | marketing@ the company domain | a named person, with a signature and a sending history |
| what was in it | HTML, images, a banner, a stack of links | plain text. one link, often none |
| how it went out | the whole list, one send | small batches |
| open rate | 1% | 35% and 43% on the two batches |
| who owns the reply | an inbox nobody is watching | the person whose name is on it |
| when it is the right call | a newsletter, a receipt, anything the reader already opted into | a first cold touch, every time |

A WORKING CONVERSATION

## ready to make outbound infrastructure repeatable?

[30 minutes. no slides. no pitch.↗](https://www.santixs.com/contact)