# Client Results and Case Studies

- **Source:** https://www.santixs.com/success-stories
- **Site:** SantiXS, Go-to-Market (GTM) Execution Agency, founded 2024 by Patrick Santiago
- **Summary:** Every figure SantiXS publishes, on one page: quota attainment 74% to 98%, meeting show rate 67% to 81%, inbound calls up 43%, cost per click down 36%, and the method behind each.


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**RESULTS**

## the numbers, all of them.

every figure this practice publishes, on one page. each one measured, dated and traceable to an export, a dashboard or a screenshot.

nothing is on this page unless i can show you the export it came from.

74%→98%

TEAM QUOTA ATTAINMENT

no new hires, no new tools, no added budget. five months.

B2B SAAS · SDR MOTION

12→16

MEETINGS PER REP, UP 33%

B2B SAAS · SDR MOTION

> Patrick, you did more for the team in 15 hours a week than I could have done in my 40.

*VP OF SALESB2B SAAS*

67%→81%

MEETING SHOW RATE, UP 21%

a standard confirmation and a standard handoff, run the same way by every rep.

B2B SAAS · SDR MOTION

<10%→39%

EMAIL OPEN RATE

55% in the best segment, and no deliverability work was done. the emails got better at mattering.

B2B SAAS · OUTBOUND

1,003

MEETINGS IN THE BASELINE STUDY

original research. the full table is on this site, with what it got wrong.

PUBLISHED AS CSV, CC BY 4.0

64%

MEETINGS AN AE ACCEPTED

the quarter before anything changed. 95% CI 61.0 to 66.9.

B2B SAAS · BASELINE

43

POINT SPREAD BETWEEN BEST AND WORST REP

and it was not a talent ranking. ten people each running a handoff they invented.

> MASSIVE thank you to Patrick Santiago for his help & support these last couple months - you will be missed!

*BEN ORNDOFFSMB ACCOUNT EXECUTIVE*

173→247

INBOUND CALLS, UP 43%

two-month periods either side of the rebuild, on the budget the client was already spending.

HOME SERVICES · PAID SEARCH

20→35

QUALIFIED LEADS, UP 75%

the same two-month windows, counted across every source.

HOME SERVICES · PAID SEARCH

$14.73→$9.45

COST PER CLICK, DOWN 36%

HOME SERVICES · PAID SEARCH

281

CONVERSIONS THE OLD ACCOUNT REPORTED

at $2.43 each, off 26,153 clicks at three cents. ninety-one percent of everything the account claimed, from one campaign optimizing for map taps.

HOME SERVICES · BEFORE

> You will be missed!! Took tons of nuggets from our 1:1s and you've definitely made an impact on how to best utilize the tools we have available to us.

*CHELSEA SELMANSALES DEVELOPMENT REP II*

52%

EMAIL OPEN RATE ON A CONFERENCE CAMPAIGN

540 contacts, one event, one list built for it.

TRAVEL TECH · OUTBOUND

15

MEETINGS BOOKED FROM IT

nine of them landed on the first day, and the rep texted to say so.

TRAVEL TECH · OUTBOUND

> Yes thank you SO much. Ditto on what Ben said. Really appreciate you being our voice and for all your support and help.

*ASHLEY USEWICZSALES DEVELOPMENT REP II*

> Patrick has a rare mix of big-picture vision and hands-on hustle that gets things done. He grew our partner network, expanded our reach, and set the team up for long-term success.

*DOUG HANSONCEO, TOPCODER*

14

PUBLISHED ASSETS SHIPPED

two site rebuilds, three case studies, two white papers, six one-pagers, and an llms.txt that is still live.

TALENT MARKETPLACE · 2 YEARS

3

REVENUE STAGES SCALED

$0 to $1M, $25M to $50M, and $50M to $100M ARR.

ACROSS FIFTEEN YEARS

15+

YEARS IN EVERY REVENUE SEAT

BDR, AE, sales manager, marketing manager, sales leader, founder. fifteen of them as marketing’s internal customer.

## written up in full.

what was actually wrong, what got rebuilt, and the method underneath the numbers.

74%→98%

TEAM QUOTA ATTAINMENT

12→16

MEETINGS PER REP

20→35

QUALIFIED LEADS

$14.73→$9.45

COST PER CLICK

[and the research: a baseline table checked against what happened to the ten people in it→](https://www.santixs.com/research/sdr-meeting-conversion)

A WORKING CONVERSATION

## *want the version of this that is about your pipeline?*

[30 minutes. no slides. no pitch.↗](https://www.santixs.com/contact)