Question 1

What is GTM execution?

Accepted Answer

GTM stands for go-to-market: the combined sales, marketing, and revenue operations work that moves a product from a buyer's first touch to a closed deal. Execution means designing and running the systems that produce pipeline and move deals forward. Most teams have advice on what those systems should do. Few have someone who'll own building and running them. That's the gap we fill.

Question 2

How are you different from consultants who just hand over a slide deck?

Accepted Answer

The work doesn't stop at recommendations. Engagements are scoped around real execution, with clear deliverables and time attached to the work. Sometimes that's a focused sprint. Other times it's a longer partnership where we stay involved as systems take shape. Strategy and guidance show up inside the work, not as a separate artifact.

Question 3

What size companies do you typically work with?

Accepted Answer

Most clients are B2B SaaS companies with 10 to 200 employees, typically between seed and Series C. We're usually brought in as teams transition out of founder-led sales or need to stand up a clearer go-to-market motion that can scale without constant intervention. Specific revenue stages we've worked across: $0 to $1M ARR, $25M to $50M, and $50M to $100M.

Question 4

We're pre-revenue or early-stage. Can we still work with you?

Accepted Answer

Paid engagements are built for B2B teams past MVP and into early revenue, with product-market fit and the budget to build a repeatable motion. If that's not where you are yet, the engagement model doesn't fit. The conversation is still open. Early-stage founders are welcome to book a call. Often the most useful thing is pointing you toward what to focus on first.

Question 5

Do you do website design or run paid ads as standalone services?

Accepted Answer

Not as standalone. We build landing pages and run paid acquisition when they're part of a broader GTM execution engagement. The work is tied to a specific motion, ICP, and pipeline goal, not delivered as standalone design or media buying. If you're looking for a standalone website redesign or a media buying agency, we'll point you to teams who specialize in that.

Question 6

Do you work directly with founders, or just their teams?

Accepted Answer

Both. We work directly with founders, CROs, and RevOps leaders, and we also spend time in the weeds with SDRs and operators. The goal is alignment. Leadership sets direction, teams execute with clarity, and we stay involved across both so decisions turn into action.

Question 7

Can you train and coach my team?

Accepted Answer

Yes. Training and coaching are part of how we make execution work. In practice, this happens alongside active outbound, live accounts, and real pipeline. Coaching isn't a separate program or workshop. It's embedded in the work as systems, messaging, and motions are being built or adjusted. The focus is on helping reps understand what's changing, apply it immediately, and build confidence through real execution.

Question 8

Can you provide or run an outsourced team?

Accepted Answer

Yes, when it makes sense. In some engagements, execution requires additional capacity beyond the core team. In those cases, we source and run outsourced operators through trusted partners while staying accountable for direction, quality, and results. The team structure follows the execution need.

Question 9

Do you work on-site or remote?

Accepted Answer

Most engagements are remote. That's where day-to-day execution happens and where we can stay closely involved without slowing things down. We're based in the Portland metro and work with clients across North America. For teams that benefit from it, we can join on-site for specific moments like planning sessions, working workshops, or resets. The format follows the work, not the other way around.

Question 10

Can you run our existing tech stack, or do we have to switch to yours?

Accepted Answer

Most engagements happen inside the client's existing tools. HubSpot, Salesforce, Clay, Apollo, Warmly, whatever you already have. We work inside it. If there are gaps, we flag them and propose changes before adding anything. The goal is cleaner execution and fewer moving parts, not more software.

Question 11

Who owns the tools and the data we use together?

Accepted Answer

You do. Always. We run engagements two ways. Option one: on our licenses. You get partner pricing through SantiXS, we operate the stack. Option two: on your licenses. We stand up the stack inside your accounts and operate it there. Either way, the data, the reports, and the access stay with you. Full visibility, no lock-in. Most agencies don't structure deals this way because the lock-in is how they keep clients. We work the opposite direction.

Question 12

Do you offer fixed packages or retainers?

Accepted Answer

We don't sell off-the-shelf packages. Engagements are scoped around the work that needs to happen, with clear deliverables and time attached. Most engagements run in the low five figures for sprints and mid four figures per month for retainers. The structure follows the constraint, not a preset offering.

asked and answered.

what we do, and why.

What is GTM execution?

How are you different from consultants who just hand over a slide deck?

who we work with, and when.

What size companies do you typically work with?

We're pre-revenue or early-stage. Can we still work with you?

Do you do website design or run paid ads as standalone services?

how the work actually runs.

Do you work directly with founders, or just their teams?

Can you train and coach my team?

Can you provide or run an outsourced team?

Do you work on-site or remote?

the stack, the data, the keys.

Can you run our existing tech stack, or do we have to switch to yours?

Who owns the tools and the data we use together?

pricing, packaging and structure.

Do you offer fixed packages or retainers?

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WHAT WE WORK ON

WHERE WE HAVE DEPTH