RESULTS
the numbers, all of them.
every figure this practice publishes, on one page. the client figures are measured, dated and traceable to an export, a dashboard or a screenshot. the two that are not say so beside the number.
a client figure is on this page because i can show you the export it came from. the two that are reported rather than exported say so.
74%98%
TEAM QUOTA ATTAINMENT
no new hires, no new tools, no added budget. five months.
B2B SAAS · SDR MOTION
1216
MEETINGS PER REP, UP 33%
B2B SAAS · SDR MOTION
Patrick, you did more for the team in 15 hours a week than I could have done in my 40.
67%81%
MEETING SHOW RATE, UP 21%
a standard confirmation and a standard handoff, run the same way by every rep.
B2B SAAS · SDR MOTION
<10%39%
EMAIL OPEN RATE
55% in the best segment, and no deliverability work was done. the emails got better at mattering.
B2B SAAS · OUTBOUND
1,003
MEETINGS IN THE BASELINE STUDY
original research. the full table is on this site, with what it got wrong.
PUBLISHED AS CSV, CC BY 4.0
64%
MEETINGS AN AE ACCEPTED
the quarter before anything changed. 95% CI 61.0 to 66.9.
B2B SAAS · BASELINE
43
POINT SPREAD BETWEEN BEST AND WORST REP
and it was not a talent ranking. ten people each running a handoff they invented.
MASSIVE thank you to Patrick Santiago for his help & support these last couple months - you will be missed!
173247
INBOUND CALLS, UP 43%
two-month periods either side of the rebuild, on the budget the client was already spending.
HOME SERVICES · PAID SEARCH
2035
QUALIFIED LEADS, UP 75%
the same two-month windows, counted across every source.
HOME SERVICES · PAID SEARCH
$14.73$9.45
COST PER CLICK, DOWN 36%
HOME SERVICES · PAID SEARCH
281
CONVERSIONS THE OLD ACCOUNT REPORTED
at $2.43 each, off 26,153 clicks at three cents. ninety-one percent of everything the account claimed, from one campaign optimizing for map taps.
HOME SERVICES · BEFORE
You will be missed!! Took tons of nuggets from our 1:1s and you've definitely made an impact on how to best utilize the tools we have available to us.
52%
EMAIL OPEN RATE ON A CONFERENCE CAMPAIGN
540 contacts, one event, one list built for it. this one is from the engagement, not from a platform export.
TRAVEL TECH · OUTBOUND · REPORTED, NOT EXPORTED
15
MEETINGS BOOKED FROM IT
nine replies came back the same afternoon the first batch went out, and the founder texted to say so. that text is the part on the record; the meeting count is from the engagement.
TRAVEL TECH · OUTBOUND · REPORTED, NOT EXPORTED
Yes thank you SO much. Ditto on what Ben said. Really appreciate you being our voice and for all your support and help.
Patrick has a rare mix of big-picture vision and hands-on hustle that gets things done. He grew our partner network, expanded our reach, and set the team up for long-term success.
14
PUBLISHED ASSETS SHIPPED
two site rebuilds, three case studies, two white papers, six one-pagers, and an llms.txt that is still live.
TALENT MARKETPLACE · 2 YEARS
3
REVENUE STAGES SCALED
$0 to $1M, $25M to $50M, and $50M to $100M ARR.
ACROSS FIFTEEN YEARS
15+
YEARS IN EVERY REVENUE SEAT
BDR, AE, sales manager, marketing manager, sales leader, founder. fifteen of them as marketing’s internal customer.
written up in full.
what was actually wrong, what got rebuilt, and the method underneath the numbers.
74%98%
TEAM QUOTA ATTAINMENT
1216
MEETINGS PER REP
2035
QUALIFIED LEADS
$14.73$9.45
COST PER CLICK
and the research: a baseline table checked against what happened to the ten people in it
A WORKING CONVERSATION